Why Facebook Might Be Better Than Instagram for Your Business

These days, it seems like everyone and their pet has a social media account. Facebook, Twitter, Instagram — there are so many options that it’s easy to feel confused about which one is best for your business. This article explores the advantages of using Facebook over Instagram for your business. With almost 2 billion monthly users worldwide, Facebook is an excellent place to market your business. Since so many people have personal profiles on the site, you can use Facebook to directly target potential customers. You don’t need to be friends with them or follow them as a separate user on Instagram to connect with them through Facebook marketing.

Facebook Is More Professional Than Instagram

Instagram is a very visual network where users love to share photos of their daily activities and vacations. As a result, the platform tends to have a more relaxed, youthful feel that matches the demographics of most users — most Instagram users are under 35 years old. Facebook, on the other hand, is a more general social network that appeals to a wider audience. Facebook users are a bit older than Instagram users and are more likely to be in a managerial or professional role. While Instagram is a great place to reach your younger, more artistic customers, targeting a more general audience on Facebook will give you the opportunity to connect with a greater number of your customers.

Facebook Is Blazing Fast

The fact that Facebook is not a visual network like Instagram makes the experience of using the platform feel much faster. You can scroll through your feed, click through to other articles, and interact with friends much more quickly than you can on Instagram. While Instagram is very visual, it can sometimes feel as if you have to wait for a picture to load to see what’s next. On Facebook, you can click through to your friend’s page and her photo album without having to wait for each photo to load. When you’re marketing your business on Facebook, you’ll be able to get your content out fast, without having to wait for it to load or for your followers to take a while to like or comment on your posts.

Facebook Is a Great Place to Drive Traffic and Sales

If you’re looking to drive sales with your Facebook ads, you’ll be able to do so more quickly than you would on Instagram. While Instagram is a place for customers to get inspired and spend time learning about different products, Facebook is much more action-oriented. You can use your ads to send people straight to a purchase page, whether you’re selling a product directly or offering services. You can also send people to your website from your Facebook ads to help build your website traffic and make it easier for people to learn about your company. When you’re driving sales on Facebook, you’ll be able to measure your success quickly with tools like Ad Manager. These tools let you know how much you’ve spent on ads, what they’ve brought in, and how many people have clicked through on each ad.

Facebook Can Help Build Brand Awareness

While you can use Facebook ads to drive sales and drive instant traffic to your website, you can also use them to build brand awareness. When you create engaging Facebook posts to go along with your ads, you can use them to build the reputation of your brand by showing off your company culture and what you do for customers. When you build brand awareness on Facebook, people will start to connect your name with positive feelings so that when they’re ready to buy your product, they’ll think of you first.

Facebook Is a Good Place to Find Influencers

If you’re looking to expand your reach to a wider audience, finding influencers to partner with is a great option. Influencers are people who have a large following on social media and have the potential to drive a lot of traffic to your site. To find influencers to partner with, scroll through your feed on Instagram or click through to people’s Facebook profiles and click on their followers. This will show you which people have a lot of followers, so you can reach out to them and see if they’d like to partner with you. Finding influencers on Instagram is a lot harder, since most of the people you follow are not going to be as actively seeking partnerships as people on Facebook are. You can also try services like www.izea.com.

You Can Monetize Facebook Pages

Unlike Instagram you can actually monetize your Facebook page and make money each time someone watching a video or reads and article. If you have a large following and you are producing videos or articles related to your business this can offer a great secondary income stream for your business. It is not that easy to get approved for this because you need ten thousand followers and at least six hundred thousand minutes of videos viewed in order to get approved but if you want to buy a monetized Facebook page we can help!

Conclusion

There are many advantages to using Facebook over Instagram for your business. Facebook is a more professional network that targets a wider audience and is better for driving sales and building brand awareness. This is all thanks to how different the two platforms are. Instagram is a highly visual platform with a younger user base, while Facebook is a more general social network with an older audience. With so many different features and benefits, Facebook is a great choice for your business. It’s a great place to advertise, drive traffic, and build your brand.